Homegrown athleisure brand Cava has announced Khushi Kapoor as its brand ambassador. The partnership reflects a shared focus on style, comfort and versatility, with a series of campaigns planned as the brand expands its presence across India.

The collaboration brings together the athleisure label and the actor around a shared focus on movement, style, and everyday comfort.

Built around its philosophy of Adaptive Athleisure, Cava designs clothing that transitions across different parts of the day, from workouts and workdays to travel and everyday wear. The brand focuses on creating apparel that combines functionality with contemporary design for consumers seeking versatile wardrobe options.

Khushi Kapoor joins the brand as someone whose personal style reflects comfort, confidence, and versatility. Whether travelling, working, or following an active lifestyle, her approach to dressing aligns with the brand’s focus on clothing designed for different occasions and routines.

“I’ve always felt that the best partnerships are the ones that happen naturally, and that’s really how it felt with Cava. Fashion has always been a big part of my life, but feeling comfortable and confident in what I wear is just as important. I love that Cava brings those two things together. The pieces feel elevated but are still so easy to wear, whether I’m travelling, working or heading to the gym. It feels very true to how I dress and live, and I’m really excited to be joining the Cava family and for everything we’re going to do together," said KhushiKapoor, actress and newly appointed brand ambassador.

For Cava, the partnership reflects the brand’s approach to working with individuals who align with its values and identity.

“At Cava, we’re intentional about every partnership we build. Khushi wasn’t just a great fit because of who she is, but because of what she represents: confidence, individuality, and a modern approach to style. Bringing her on board felt incredibly organic, said, Ria Mittal, Co-founder, Cava

“Cava has always been built around the idea that fashion and function should go hand in hand. Khushi embodies that balance. She has an incredible fashion sensibility, and the fact that she can hip thrust 295 kg speaks to the strength, discipline, and confidence that perfectly align with our brand, said, Shreya Mittal, Co-founder, Cava

The collaboration marks the beginning of a new phase for Cava as it continues to expand its presence across India. Over the coming months, the brand and Khushi Kapoor will work together on a series of campaigns and initiatives centred around the brand’s approach to athleisure, combining style, versatility, and everyday movement.