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Brezza, Venue NLine, Creta NLine

When Maruti copied Hyundai N Line

The general perception is that whichever car Maruti Suzuki launches, it will sell well, and this statement holds mostly true for a company that holds nearly half of the market share.

Looking at recent times, except for the Jimny, almost all of their vehicles sell quite well. For a long time in India, the trend has been that if you take a list of the top ten best-selling cars, six or seven of them will be from Maruti Suzuki. Therefore, one might assume that the newly launched or updated Brezza will achieve great sales. However, some doubts arise: Does Maruti have the attitude that the market will accept anything they offer?


Let's see where the new Brezza fails to deliver

1. Lack of Design Updates:

Although the turbo engine and 6-speed manual gearbox are new, Maruti Suzuki has not tried to bring major visual changes to the Brezza. Turbo engine models are generally bought by youngsters. It is disappointing that they did not incorporate a youthful design to attract them. Instead, the accessory kit provided is basically about sticking red strips, mimicking Hyundai’s N Line versions. The N Line variants of the Venue and Creta are common sights on the road. People have long complained that what Hyundai does in India under the name "N Line" is merely a sticker-pasting gimmick, because abroad, Hyundai uses the N Line moniker for true performance models. Now, Maruti is copying this trick from Hyundai. To buy and apply this red sticker pack for the Brezza, it costs at least Rs 15,000.

2. Noisy Ventilated Seats:

Another update introduced in the Maruti Brezza is ventilated front seats. However, when the seat ventilation is turned on, the noise it generates is so loud that passengers find it difficult to even talk to each other. A terrible noise is coming from the new seats.

3. Absence of Automatic Gear Option for Turbo:

 Another major issue is that there is no automatic gearbox option for the turbo-petrol model. The younger generation is generally shifting towards automatics. Since traffic congestion has become unbearable in all cities and even small towns, many people view driving a manual car as a huge hassle. Under these circumstances, launching a turbo SUV with only a manual gear option can only be called a wrong decision by Maruti. The Fronx offers an automatic gearbox with this same engine. Given that, omitting it in the Brezza might be part of a strategy to sell the car on the "turbo hype" right now, and introduce the automatic a year later. Let the current sales roll in, and when they drop, introduce the automatic to create hype all over again. But when customers look for an automatic, the salesman turns them away by saying that the turbo doesn't come with an automatic, and that the automatic is only available in the model with the old 1.5-liter petrol engine. Won't this reduce the acceptability of the turbo?

4. Absence of a Spare Tyre:

Following in the footsteps of larger models like the Victoris and Grand Vitara, the new Brezza does not come with a spare tyre. Instead, a puncture kit is provided. If a tyre gets punctured during a trip, having a spare tyre lets you resolve the issue without stress. A puncture kit is simply not practical.